Live Wire: Service may help decrease junk mail

Live Wire: Service may help decrease junk mail
Q: Who can I contact to get junk mail to stop coming to my house? – B.R., Sanford. A: The U.S. Postal Service doesn't have a junk mail version of the "Do Not Call" registry, but all is not lost. ….. The service lets customers opt out of receiving …
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Have a frack at winning an Apple iMac
What would you do if you received an unsolicited email with that in the subject line? I did on the weekend. And, like anyone who has been bombarded by spam emails offering all sorts of riches, my first reaction was to delete it. But I actually read the …
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From Occupy, to the IMF: Inequality lands on the agenda of elite policy meeting

From Occupy, to the IMF: Inequality lands on the agenda of elite policy meeting
It came from the shiny office buildings around Washington's Pennsylvania Avenue, from the heads of the International Monetary Fund, and the World Bank, and at panel discussions about new research papers on the subject. At least three high-level papers …
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Legal But Not Fair (Hungary)
If you add all votes (party list and constituencies together) and divide them by the number of seats each party actually got in this election, you can see that not all votes were equal in securing representation in parliament. A simple formula …
Read more on New York Times (blog)

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StreamSend: Perform Your Own Email Deliverability Audit in Seven Steps

Sacramento, CA (PRWEB) September 20, 2010

StreamSend, a leading email marketing software provider, has named seven steps businesses should take to audit and improve their email marketing.

“Deliverability is the foundation for all email campaigns,” said Dan Forootan, president of StreamSend Email Marketing. “Every email marketer, even those with seemingly satisfactory sending results, can benefit from taking an hour a month to perform a basic deliverability audit to make sure all the checks and balances are in place and to take the necessary action to improve deliverability. Here are the seven steps to make this happen.”

1. Check the delivery report

Delivery reports should be monitored for blocks and deferrals. These deliverability problems should be handled promptly, first by correcting the mailing practice responsible for causing the problem, and then by contacting the ISP or blocking organization to get the block lifted. More times than not the contact method is included in the bounce reason.

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