So you think you have a targeted mailing list, a great offer and a compelling call to action?
All the elements of successful email marketing depend on one factor – having valid email addresses on your list. If you have already started building your mailing list, make sure you have valid email addresses.
Too many people have been victims of email spamming and they have found ways to protect themselves from getting annoying, irrelevant emails. In case you do not know, there are actually throw away freebie e-mail accounts on the Internet. These are e-mail accounts your prospects can only receive e-mail at but cannot send out e-mail from. What’s more: your prospects don’t even have to sign up for them! Emails that go to these fake email accounts are automatically deleted every couple of hours.
Why do your prospects use these false e-mail addresses?
Well, they are just avoiding being bombarded with future emails from you. As an honest online marketer you definitely do not want your prospects to sign up for your permission-based email lists using a bogus email address!
Fake email addresses can cause problems in your database, that’s why it’s important to keep your email mailing list clean, because when you send an email to these fake email addresses, these emails bounce and return, wasting your bandwidth and your time. So clean up your database and retain the value of your mailing list by keeping it clean and free of fake, invalid email addresses.
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